A survey proved that 63% of listeners bought something, which was promoted on a podcast. In this blog, we analyse how podcasting can help you achieve your business goals.
What is a podcast?
A podcast is a series of digital audio files, which can be downloaded onto your digital devices, such as your phone or your laptop. You can also listen to podcasts online, via various applications, such as Acast, Spotify or Apple Podcasts.
What makes podcasts a popular option for businesses?
Podcasting is a popular option for businesses, because podcasting enables you to market your products or services directly to potential clients, which can therefore improve positive engagement and can therefore generate revenue for your business.
As a result, businesses no longer have to rely on traditional methods, such as leaflets or cold calling to engage their clients, because more often than not, these methods are unreliable and are ineffective in establishing a close connection with clients.
Conducting interviews with members of your target market, for example, makes your business come across as relevant, reliable and demonstrates that you care about the opinions of your potential clients.
You should also bear in mind that through podcasting, you can express information or evidence, which can be useful for your business goals. If you present facts, which are relevant to either your products or services, your business come across as informed and dependable.
In conclusion, a podcast can enable you as a business owner to reach out to potential clients, in a way that is personable, authentic and believable. This, therefore, can be an effective way of establishing your business or brand.